I have created apps that show the 1959 Academy Award winning film Ben-Hur, a 3 hour and 44 minute film meant to be seen on a screen the size of a wide factory building...on your phone.   From any distance, with a screen size nearly 3 times wide as tall, it looks more like a band-aid on your screen than a movie.  But the reality is that media today is consumed on mobile by many different audiences and for different experiences.  Mobile apps are as much as companions as utilities.  With all of the apps I have created, the focus has always been on a great consumer experience, even if the content was sometimes a difficult fit.